Most businesses don't need much of a push to convince them that marketing is a critical part of their business. The challenge is keeping up with the technology involved! In this episode of Pocket Sized Pep Talk, Jennifer Sheehan joins Rob to help guide business owners through the intersection of marketing and technology.
Jennifer Shaheen the founder and President of Technology Therapy® Group provides a wonderful therapy session on the technology utilized in marketing. You'll learn things like:
1. Advice for small business owners and many of the right, and wrong things to do when it comes to digital marketing.
2. A handful of tips for managing your multiple marketing channels.
3. How data, true data really provide insights into your customers, including observational data.
4. The value of both print and digital advertising when it comes to building your online presence.
A lot of great ideas from a great guest!