Pocket Sized Pep Talks

The Power of Proper Positioning and Marketing

Episode Summary

At last count, there were 2.4 million podcasts, just like mine, each trying to be heard. I’m guessing whatever your business might be in, you aren’t alone at it either… and that’s where positioning and messaging experts come in. Author and positioning and messaging expert Brendan Dell sits down with Rob to help you learn how to stand out in a crowd.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

1. How  companies should adjust their thinking about how they position themselves in a post-COVID-19 world.
2. How you can determine if your positioning is off.
3. The most important thing Brendan has learned about his profession.
4. How companies can position themselves in a post-COVID-19.
5. How to effectively position yourself and how to adjust your strategy in a down market.
6.  High-impact positioning stories, and why it’s important?

Learn more from our guest:

brendan@brendandell.com