Pocket Sized Pep Talks

The Man Who Saved Barney The Dinosaur

Episode Summary

We all have ideas, some of them great, and some of them have the potential to change the world. But how committed are you to fighting for those ideas? Author and former programing chief Larry Rifkin sits down with Rob and talks about his new book, "No Dead Air: Career Reflections From the TV Executive Who Saved Barney the Dinosaur From Extinction," an upcoming documentary on Barney The Dinosaur, and the lessons he learned fighting for his ideas.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

“A Book Finds You” because my listeners have heard this a few times.  How did this book find you?

• How this book found him.  Spoiler Alert: His four year old daughter had a hand in this!
• It doesn’t take a genius to get a hint of what that documentary is about.  (I love you, you hate me.) is that why they solicit donors?  Letters 
• Tips Larry provides to fight for your ideas.
• What led him to broadcasting.
• Advice for people pursuing a career in broadcasting or communications today.
• Key mentors from Larry's past.

Learn more about this guest at:  larryrifkin.net