Don’t make your audience wait for the ask... Most presentations end with some kind of commitment: buying a product, accepting an idea, embracing change, or taking action. What if, instead of waiting until the end to reveal what you want from your audience, you planted the seed for that commitment at the beginning? In this Pocket Sized Pep Talk, Rob explains how foreshadowing your call to action can reduce tension, give your audience time to consider the commitment, and make your close feel more natural. It’s a simple shift that turns the elephant in the room into something you can confidently address from the very start.
Don’t make your audience wait for the ask...
Most presentations end with some kind of commitment: buying a product, accepting an idea, embracing change, or taking action. What if, instead of waiting until the end to reveal what you want from your audience, you planted the seed for that commitment at the beginning?
In this Pocket Sized Pep Talk, Rob explains how foreshadowing your call to action can reduce tension, give your audience time to consider the commitment, and make your close feel more natural. It’s a simple shift that turns the elephant in the room into something you can confidently address from the very start.
In this Pocket Sized Pep Talk, you’ll learn:
• Why most presentations involve some type of commitment from the audience, whether it’s buying, changing, supporting, or taking action.
• How the unspoken commitment can become an “elephant in the room” that creates tension for both the presenter and the audience.
• Why Rob recommends planting a seed for the commitment during the first few minutes of a presentation.
• The difference between W.I.F.M. — “What’s in it for me?” — and W.D.Y.E.F.M. — “What do you expect from me?”
• How telling your audience what you’ll be asking of them gives them time to think, process, and raise questions before the close.
• Why foreshadowing the commitment can make your final call to action feel less like a surprise and more like a natural next step.
• How to confidently point out the elephant in the room instead of pretending it isn’t there.
To learn more about Rob and his work, visit www.Jolles.com