Pocket Sized Pep Talks

The Art of Creativity in Presentations

Episode Summary

On a scale of 1-10, how creative are you when you take to the boardroom, or stage, and communicate with others? Creativity is clearly a secret weapon to success. Author, and true creative genius, Scott West sits down with Rob and shares some great tips and stories about the real-world of presenting... and selling.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• How Scott single-handedly changed the term “value added” in the financial industry by creating presentations and programs that provided a dramatic shift to how all supporting companies added value to their relationships.
• Some of the strengths Scott brings with on stage.
• Tips on how to get out of the box and be truly creative when you speak.
• Examples of creativity from numerous presentations.
• Explaining how, “If you stick to the facts, the facts don’t stick," and what that truly means.
• Why those in business often struggle with the title of ‘sales person’ but need to be reminded they are involved in conversations of persuasion every day. 
• The role of language in advisor communications.  They matter!
• A conversation about how his book, "Story Selling for Financial Advisors" and the key to bringing in stories when you speak.  
• The value of being "fanatically curious."  
• If you could go back and talk to a young, Scott West.
• Advice for those who need to be in front of an audience and are considered introverts.

To learn more about this guest:

Email: scooterwest@sbcglobal.net