Pocket Sized Pep Talks

The ABC's of Marketing

Episode Summary

Marketing is a mystery to most of us. So many entrepreneurs make the mistake of not fully funding marketing because they don't understand it. Marketing guru and author Erik Huberman sits down with Rob and demystifies what should be one of the most important decisions we make in business.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• The mistake most make focusing solely on in-house marketing, or solely on vendors
• Some of the moves Fortune 100 make on a small business budget
• The value of hiring a marketing agency over an in-house marketing team to not replace, but work with your in-house team 
• How to know when you’re ready to outsource your marketing
• How to quickly pivot your business during a crisis
• How to get attention in an attention-deficit world 
• What Erik would tell a younger Erik if he could go back and whisper in his ear.

To contact this guest:

e@hawkemedia.com

www.hawkemedia.com