Pocket Sized Pep Talks

Social Waves: Navigating The Sea Of Social Media

Episode Summary

What happens when I say the word, marketing? Not bad. Now, what happens to you when I say the words, “social media?” See, you flinched! Rob sits down with a social media expert and a guest he knows well; his daughter, Jessie Jolles for a good, hard look at social media because if you’re in business, you are well past the question, "Will you attempt to utilize some element of social media?" We’ve moved to, "How will you utilize social media in your business?" and we're all over that question in this show!

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• What triggered Jessie's interest and pursuit of social media?  
• How she see's the landscape of social media evolving over the next few years.
• The impact of AI on social media marketing.
• Some of the key components of a successful social media strategy.
• Some common mistakes small businesses make on social media, and how can we avoid them.
• Is there still value in platforms like Facebook for businesses, or should the focus shift to newer networks?  Phone?
• Jessie's thoughts on the rise of short-form video content, and how can brands leverage it effectively.
• A success story where Jessie's strategy made a significant impact.

To learn more about this guest:

https://www.jessiejolles.com/