Pocket Sized Pep Talks

Simply Put: Why Clear Messages Win

Episode Summary

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Rob sits down with marketing and communications expert author Ben Guttmann and discusses the art of communicating with simplicity because our brains are programmed to complicate things and it takes deliberate, intentional effort to communicate in a way that seems effortless.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

How did this topic found Ben.
The difference between sales and marketing.
Why so many of us struggle with communicating effectively.
How we can we bridge the communication gap.
The difference between features and benefits and how it relates to communicating with simplicity.
How can we use the concept of focus to better connect with our audience.
A couple tools you can immediately put to use to become simpler communicator.

To learn more about this guest:

Ben@benguttmann.com