Pocket Sized Pep Talks

Shoot The Sales Trainer

Episode Summary

Conventional sales techniques have not worked well in the past, and they sure as heck don't work very well today. In spite of the millions of dollars spent annually to train corporate sales forces how to sell, they fail again and again. In this Pocket Sized Pep Talk you'll learn three reasons why, and what to do about it.

Episode Notes

In this Pocket Sized Pep Talk, you learn:

• How the confusion between product training and sales training, and the challenges this creates.
• How the over training of sales forces creates nightmares when it comes to implementation.
• How the lack of real-world role-plays, and case studies damage the success of sales training.