Pocket Sized Pep Talks

Selling The Way Your Customers Want to Buy

Episode Summary

So, you think you know a thing or two about selling do you? Okay, but how much do you know about the way people make decisions and buy? Author Kristin Zhivago sits down with Rob and brings her sales and marketing experience with her!

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• A unique look at four different buyer types.
• Changes within the buying process over the last few years.
• Why does so much marketing fail to hit the mark.
• Why  there is still such a big gap between “sales” and “marketing,” and what can be done about it.
• Kristin's “magic bean” in marketing.
• Kristin's favorite sales authors, and spoiler alert: Rob Jolles is not one of them!