Pocket Sized Pep Talks

Out Work - Out Price - and Out Market Your Competition

Episode Summary

In today’s market, competing on price alone is a race to the bottom. Customers crave experiences that make them feel valued and delighted. Author and coach, Vance Morris sits down with Rob and not only reminds us that competing on price alone is a waste of time, he reminds you that if you can deliver on value, you not only stand out from the competition but also create a loyal fan base that keeps coming back—and brings their friends!

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

Tips on response required marketing.
Lessons learned at Disney that shaped his approach to creating magical customer experiences.
Why the concept of experience is so critical in today’s business world, especially for small businesses.
Some practical ways businesses can justify premium pricing to their customers.
How small businesses can compete with big brands. Spoiler Alert: It begins with focusing on customer retention.
What are "hidden details," and why they matter even if most customers never notice them.
We all need to show up, but How do you recommend businesses start showing up like no one else in their market?
Vance shares a coupleof success stories of how small businesses used his strategies to significantly increase their profits!

To learn more about this guest:

vance@chesapeakeservicesolutions.com