Pocket Sized Pep Talks

Inside the Mind of a Book Acquisition Editor

Episode Summary

There's the act of writing a book, and then the daunting task of finding an editor. It turns out, you'd be quite surprised at exactly what publishers are really focusing on. Acquisition editor Neal Maillet sits down with Rob and discusses the keys getting published. If you've ever dreamed of writing a book and being published by a conventional publisher, you don't want to miss this episode!

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• One of the magic words in publishing for editors: “Platform,” and why that's so important. 
• What editors consider a “platform”
• What's more important; a great idea along with great writing, or a strong platform?  
• Other techniques and offerings that attract publishers.
• The real story behind advances.
• The real story behind royalties.
• How marketing has changed over the years.
• Basic change in the math for books as a whole and books individually.
• How Neal goes about selling an author.  

If you would like to submit a proposal to Berrett/Koehler send your information to: submissions@bkpub.com