We’ve all heard the old phrase, “that person could sell ice to an Eskimo” referring to something that’s nearly impossible to sell. But what if it was more of a misunderstanding, and our customer had it all wrong? Rob sits down with author Urvashi Bhatnagar whose book, The Sustainability Scorecard: How to implement and profit from unexpected solutions, provides a classic example. In fact, companies can be MORE profitable embracing the concept of sustainability; but it needs to be sold... and in this podcast, you'll get some ideas on how to do just that!
In this Pocket Sized Pep Talk, you'll learn:
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