Pocket Sized Pep Talks

Get to the Point: Simply, Sharpen, and Sell Your Message

Episode Summary

We’ve all been there, trapped in a meeting or pitch where the speaker seems to be talking at us, not to us. The message? Murky at best. The takeaway? Nowhere in sight. And yet, clarity isn't a luxury; it's a responsibility. Author and communication expert Joel Schwartzberg sits down with Rob to unpack why so many messages miss the mark, and what it really takes to get to the point. With wit, insight, and actionable strategies, Joel explains how identifying, and owning, your true point can turn any talk, pitch, or presentation into something powerful and persuasive. If you’ve ever struggled to cut through the noise and make your message matter, this episode will show you how.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• What prompted the second edition to the book.
• By definition, what is a point, and how has the "point" concept evolved since 2017?
• Applicable strategies on conquering public speaking jitters, which could certainly impact your point, and one small tweak speakers or salespeople can make to feel more confident on Zoom or in front of clients.
• Some tactics to amplify your point.
• How to make your point stronger in an email.
• A discussion on how to “Hook Audiences” and “End with the point.”
• How to make your point stronger on a slide so it will pass, as I call it, "The Joel Test!"
• How entrepreneurs and sales leaders can use AI to sharpen their points without losing authenticity.

To learn more about this guest:

Website:      www.joelschwartzberg.net

LinkedIn:    https://www.linkedin.com/in/joelschwartzberg/