Pocket Sized Pep Talks

Do You REALLY Know Your Ideal Customer?

Episode Summary

Do you think you know your ideal customer? Well, think again. Many businesses create an ideal consumer profile—putting all their sales and marketing efforts in the same ideal basket aiming at one, single kind of person—and end up missing out on endless opportunities to sell their services or products. Award-winning author, speaker and business coach Pam Slim sits down with Rob and and talks about how to start, sustain, and scale your businesses.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• Why we’re missing out on key opportunities to sell our services or products. 
• What causes this mistake.
• The mistake most business owners make by trying to do everything themselves.
• Pam's view of sales training; what she likes and doesn't like.
• How to find the perfect partners to grow your business.
• How social media, although a valuable business tool, can often create a comfortable cocoon for entrepreneurs, marketers, and leaders... and that's not good!
• How to stand out in a crowded field of experts.