Pocket Sized Pep Talks
Data And Diagnosis Driven Selling
Episode Summary
Most great salespeople bring talent, passion, and persuasiveness to their work. These natural gifts can often overcome an unstructured sales process - but not always! Author and professor Mark Petruzzi sits down with Rob and reminds us that consistently using a systematic, data-driven sales process increases win rates and improves client success. Get ready for a heavy dose of the role AI plays in all this!
Episode Notes
In this Pocket Sized Pep Talk, you'll learn:
- If you’re in sales, or manage a sales team, you’ve had your share of training. But just how much of that training was dedicated to how your prospect wants to buy, not how you think they want to buy? Mark discusses how AI can separate facts from feelings.
- How the integration of AI technologies improve data-driven selling strategies in the business-to-business Software-as-a-Service space.
- Some examples where AI has demonstrated significant success.
- How the advancements in AI have improved the personalization of sales interactions within customers.
- How businesses can leverage these technologies to create more targeted and effective communication with clients.
- Mark's thoughts regarding how organizations can use AI-driven data analysis to forecast customer behavior and optimize their sales funnels.
- The AI challenges and ethical considerations sales professionals need to be mindful of when implementing AI-driven strategies.
- How businesses can effectively train their sales teams to leverage AI tools and data analytics in their daily activities, ensuring a seamless integration that enhances rather than replaces human expertise.
- Mentors that have impacted Mark's life.
To Learn More About This Guest:
GUEST EMAIL mvpetruzzi@gmail.com
SOCIAL MEDIA:
https://www.facebook.com/datadrivensellingbook
https://www.linkedin.com/company/selling-the-cloud/
https://www.linkedin.com/company/data-and-diagnosis-driven-selling/
https://twitter.com/mvpetruzzi