Here’s a riddle for you: What do a closet door, a flip-chart, and Aetna Insurance company all have in common? The answer to this question is one of the biggest breakthroughs I ever made in understanding the true nature of selling. You can’t effectively sell without it, and I’ll tell you exactly what “it” is!
As a Xerox trainer, I taught both sales training processes and problem solving processes. The problem was, I never actually connected the two! In this Pocket Sized Pep Talk, you'll learn:
• In the “Problem Solving Process,” there's a disciplined approach to fixing things right... the first time. This is done by learning how to ask questions, go deeper into the potential size and scope of a problem, and assist others to go beyond his or her prison of familiarity.
• In Sales training, the “Selling Process,” illustrates a disciplined approach to, well, fix things right… the first time. This is done by learning how to ask questions, go deeper into the potential size and scope of a problem, and assist others to go beyond his or her prison of familiarity. Sound familiar?
• How in the “Problem Solving Process,” you learn to keep from jumping to a solution, and trying to solve a problem before you fully understand the problem.
• How in the “Selling Process,” you learn to keep from jumping to a solution, and trying to not solve a problem before you fully understand the problem. Sound familiar?
So, can you sell, and problem solve at the same time? How can you not?