Savvy marketers are now turning to the cognitive sciences to understand exactly how the brain works and leveraging that knowledge to forge conscious and subconscious connections with consumers. Rob is joined by marketing guru and author Sandeep Dayal to discuss how to create truly iconic brands.
In this Pocket Sized Pep Talk, you'll learn:
• The problem with the old way of branding.
• A better understanding regarding our brand being what peoples' brains make of it.
• Examples of some old branding methods that are no longer effective.
• Consumer attention spans NOT getting shorter, but longer!
• The difference between cognitive brands and traditional brands.
Learn more about today's guest:
EMAIL : sandeep.dayal@cerenti.com
WEBSITE: http://sandeepdayal.com
Twitter: @sandeepdayal
Facebook: https://www.facebook.com/profile.php?id=100070104206295
Instagram: https://www.instagram.com/sandeepdayal004/
LinkedIn: https://www.linkedin.com/in/sandeep-dayal-8361b61/