Pocket Sized Pep Talks

Booze and Branding

Episode Summary

Creativity isn’t simply mimicking what has worked for others – it’s the opposite, actually. You need to live an interesting life if you want to create interesting things. Author and journalist Aaron Goldfarb sits down with Rob and provides some rather unique branding lessons learned from all places; the world of alcohol!

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• The unusual way Aaron and coauthor Steve Grasse came together to pursue the writing of their book, Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience
• How they crossed over from lessons in branding alcohol to lessons in branding for businesses.
• How to cultivate your own inspiration, mine it, and then turn it into something truly unique and interesting. 
• Two life lesson that will entertain, educate, inspire, and spark your creative energy.  
• Mentors  that played a part in Aaron's pursuit of writing.

To learn more about this guest:

aarongoldfarb@gmail.com