Pocket Sized Pep Talks

Beyond Assumptions:Aligning Work to Real Customer Behavior

Episode Summary

Most of us work hard, but often, on the wrong things. It’s a bit ironic because organizations exist to provide some kind of value to customers, yet too often they don’t have a clear understanding of who these customers really are or what they need. Author and consultant Jeff Gothelf sits down with Rob and reminds us that what’s needed is a system that, above all else, considers customer behavior, and he tells us how.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

• A working definition for OKR’s.  
• The key to goal setting!  
• Why so many people end up working on the wrong things.
• How focusing around customer's needs enables clear guidance on what to work on.
• How teams work through the OKR-creation process.
• What key principles guide your OKR implementation.
• How OKRs give people the autonomy to learn their way forward — to ask and then answer key questions.
• What implications OKRs have for leadership, management, and culture?
• A few mentors that helped Jeff along the way.

To learn more about this guest:

GUEST EMAIL jeff@gothelf.com

GUEST WEBSITE: jeffgothelf.com

SOCIAL MEDIA: 

https://www.linkedin.com/in/gothelf/