Pocket Sized Pep Talks

Becoming Authentically Social

Episode Summary

In a world cluttered with content and polished posts, how do you break free from the pack and build a real connection to your digital audience? Author Corey Perlman sits down with Rob and discusses his book, "Authentically Social!" To truly make social media work for you, you’re going to need to create real content that inspires, influences, and leaves a lasting impact, and author Corey Perlman talks about how to do just that.

Episode Notes

In this Pocket Sized Pep Talk, you'll learn:

1. The difference between inward-focused social media as opposed to outward-focused social media.
2. We all want to be authentic.  Corey talks about how.
3. Some classic mistakes businesses make on social media?  
4. Corey's take on TikTok. Jump on the bandwagon or avoid at all costs? 
5. How to get more out of LinkedIn without coming off as sales-y.
6. Should we go to LinkedIn paid services?
7. Two solid strategies to help grow your audience, and increase engagement.  
8. Corey's take on video.  Is it the future of social media? - but it seems to take long time to create. 
9. How can you create consistent video for social media without it feeling like a full time job? 

To Learn More About This Guest:

Consulting: ImpactSocialMedia.com

Speaking: CoreyPerlman.com