Pocket Sized Pep Talks

B2B Lead Generation

Episode Summary

So, you’ve got yourself an idea, and you’re wondering not just how to sell it, but how to market it. That's when you call in an expert on lead generation! On this show you'll hear from Dan Englander, author, consultant, and the CEO of Sales Schema. Listen to Dan's take on B2B selling and marketing...

Episode Notes

In this episode I interview Dan Englander.  Dan  is the CEO and Founder of Sales Schema, the author ofMastering Account Management andThe B2B Sales Blueprint. In this episode, you'll learn:

• How to open doors - tastefully - with cold email.
• How marketing affects our everyday lives.
• Ideas to assist you in your lead generation.
• How ad agency models have evolved.